Finding good questions is only useful if they turn into work someone does. OverHeard lets you save questions to a content plan, then take that plan wherever your team works. This playbook covers the three ways out, and when to use each.
Build the plan as you go
As you look through a board, save the questions you want to answer to your plan. Don't aim for completeness. Save the ones you'd genuinely write about: the hottest, the ones closest to a decision, and the ones where you have something real to add.
A plan of ten well-chosen questions is more useful than one with fifty you'll never get to.
Export CSV: for spreadsheets and schedules
Exporting as CSV gives you a file you can open in any spreadsheet or import into a content calendar. It's the right choice when you're scheduling work, assigning writers or tracking status alongside other content.
Add your own columns once it's exported: owner, due date, status, the URL once it's live. The questions stay the starting point, and your process wraps around them.
Copy as outline: for writing
Copy as outline puts your plan on the clipboard as a structured outline you can paste into a doc. It's the fastest way to go from "these are the questions" to "this is what we're writing". Paste it into a brief, a planning doc or a message to a writer, and they have everything they need to start.
Share a field report link: for clients and stakeholders
A field report is a link you can share that shows what the market is asking. It's built for the moment you need someone else to see the evidence, not just your conclusions.
- Agencies can send a client a report showing the real questions their customers ask, before proposing a content plan. It turns "we think you should write about this" into "here's what your customers are asking".
- In-house teams can share a report with sales or product, who often find the questions as useful as the marketing team does.
- Founders can use a report to explain to anyone why a piece of content is worth making.
Show the questions, not just the plan. People trust evidence they can see.
A simple workflow for agencies
- Run a search for the client's business, described in their customers' terms.
- Save the strongest questions to a plan.
- Share a field report link with the client so they can see what their market is asking.
- Once they agree the direction, copy the plan as an outline into your brief template.
- Set up monitoring on the search so you can bring new questions to each monthly check-in.
Which plans include what
Exporting your plan and sharing a field report are where we ask for an email. Shareable reports and weekly monitoring are part of Pro and Agency, alongside measured search volume and difficulty and AI content for blog drafts and social scripts.